 | Master & Commander Sails Into Number 1 | 4/5/2004 |
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| The patriotic high-seas adventure film, Master and Commander: The Far Side of the World starring academy award winner Russell Crowe exceeded all expectations on its video DVD release this week. It sailed in at the number 1 hot spot in the Home Entertainment charts with sales figures far exceeding expectations. |
| ”It is thanks to the powerful combination of excellent retail support, high-impact marketing and a 2disc 1disc strategy that continues to offer the consumer great product at a great price.” John Stanley, Managing Director, Twentieth Century Fox Home Entertainment |
| Twentieth Century Fox worked closely with in-store experts, Play to produce an impressive in-store campaign. The lead graphics concentrate on the epic battle action scenes and the high seas adventure using a strong and consistent colour theme to increase stand-out in-store. Play produced and designed a full range of promotional work including banners, free standing displays, bus stops and counter packs to capitalize on impulse opportunities in stores of varying size. |
| Certain stores also featured tailored displays for extra impact and to help create an event around the launch, for example London Oxford Street’s Virgin Megastore (pictured). |
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