 | Shrek Swamps Stores Across The World | 16/11/2004 |
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| Working on films is always fun, but Coutts’ specialist home entertainment division, Play really let its imagination run riot whilst designing Point Of Purchase for the launch of Shrek 2 on DVD. The team chose to hero the fairytale characters such as Puss in Boots and Gingerbread Man to produce theatrical standees that bring the spirit and mischief of the film to life in-store. |
| Play worked on all aspects of the campaign from the design through to production of the pre-release & launch materials. |
| This is the biggest POP campaign that Universal has ever done. Play saw off 2 other agencies to win the promotional work and the POP being produced will be swamping stores all over the world from India to Iceland. |
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