 | Coutts sponsored research sees students from London Metropolitan University going into Tesco Metro stores to conduct live field research. The students, in their 2nd and 3rd years of an Applied Consumer Psychology Degree course, are studying the effects of Point of Purchase on shopping behaviour using displays designed and produced by Coutts in conjunction with leading cake and snack distributors, Manor Bakeries. The study focuses on Mr Kipling’s Jam Tarts. |
